I remember this time, when I had won the 1st prize in a painting competition at school, I reached home excitedly and hugged my Mom proudly flaunting that silver little cup. Mom beamed. There was a neighbor Aunty at home that time. She Congratulated. I glowed happily. Mom proudly placed that cup in our showcase. I have no memory of what happened to that cup later.
Come 2017, my nephew wins a prize. He comes home, hugs his Mom. Mom is so proud of the little boy that she immediately asks him to pose with the cup. Bam! Goes messages on various Whastapp groups and FB / Instagram updates. The little 7 year boy reminds his Mom that she forgot to send the update to a certain “Building Moms” group. Mom obliges and reads out the congratulatory messages to the boy. Boy beams.
Gen Z is officially here to dominate the World post Gen X. While some of them are too young to even study their behavior (Gen Z is 1999 – 2015), there is definitely a pattern and insights to how this Generation behaves. Some experts say, that this is the most responsible generation world has ever seen and there is already a drop in smoking, drinking and teen pregnancy ratios of Gen Zers. This being the case, there are also some more behavior changes that we observe in Gen Zers, which marketers must take a note of.
Here we go:
Like I said earlier, while its too early to predict the overall behavorial pattern of Gen Z, there are cues which we can take to ensure that we remain relevant in the market. Do share your views on how do you see this generation evolving behavorially.
Team Pumpkin has consulted various brands for their Marketing Strategies catering to different Target Groups. Their clientele includes brands like Axis Bank, fbb, Pizza Hut, Big Bazaar, Mamy Poko Pants, Aditya Birla Finance and many others. To get a quick understanding on what strategy is best suited for your brand, write to rightclick@teampumpkin.com